Popularity of iPhone May Be On the Rise in Japan
While Apple’s iPhone enjoys overwhelming success in many markets across the world, highly exclusive Japan remains a market where Apple struggles to gain a foot hold. Japanese operator Softbank has seem moderate success by offering a selection of models free with any of its two year contracts. However, this year, Japan’s annual Ceatec exhibition has shown signs of Japanese audience being more receptive to considering Apple products based on the apps being offered for the smart phone. Audio company Yamaha and auto maker Nissan unveiled prototypes off apps they plan to deliver, a first for the Japanese market.
Nissan announced that it will be test piloting an eco-driving app through a trial program run in cooperation with the city of Yokohama. The auto maker chose the iPhone platform to work with because it allows for easier software development by software developers, according to a company spokesperson. Thanks to support from Apple, Nissan Research Center developers were able to create the app within weeks. The functionality the app offers includes monitoring acceleration, deceleration, tracking speed changes of the vehicle and estimating fuel consumption for cruising speeds.
Yamaha partnered with Densan System to create a virtual piano keyboard for the touch screen featured on iPhones. This concept app, called Finger Share Piano, taps into geotagging through the Sekai Camera app and is designed to work in conjunction with MIDI-equipped Yamaha pianos.
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