iPhone App for Oscars Arrives
Experts have long linked the flag ship Apple mobile device, the iPhone, to the entertainment industry and found parallels extremely easy to draw between the device and the type of content that draws in mass audiences looking for entertainment related products. Thus, it comes as no surprise the the biggest awards show in the world, the Academy Awards, would be looking to leverage the device’s power to deliver an official Oscars app that will go hand in hand with the 82nd annual awards show that recognizes the writers, actors, directors and other film industry professionals associated with the Academy of Motion Picture Arts and Sciences. The awards show takes place in the Kodak Theater, located in Hollywood, California and is one of the biggest events of the year for TV audiences not only in the United States, but in many countries around the globe.
The app itself will allow users to peruse a variety of information such as a list of the Oscar Nominees for 2010, each organized by category. The app connects with Facebook and Twitter social media services to allow viewers to watch trailers for the films nominated at the awards show and they will also be able to share pictures with friends in their personal networks. The app is intended as an interactive way to get involved with the on screen action and through their social networks, users will be able to give their picks for the winners in each category as they unfold on live TV, the results will then be shared with the app audience to see how close they conform to reality.