Greystripe’s Incentive to Mobile Phone Game Developers
Greystripe, an advertising network for mobile games is offering iPhone developers one hundred per cent of their ad revenue in-game until ten thousand dollars are reached. Most developers only make money by selling their games to mobile phone makers but Greystripe has achieved downloads of 75 million so far. They have a catalogue of eight hundred games from 120 different game publishers.
The in-game ads advertise companies such as eBay, Yahoo and Subway. The company claim they can deliver at 10.1% click through result, other companies offer around 1-2% CTR.
July 22, 2008 | Filed Under News