Apps for iPhone and Competitors Dominating Mobile Marketing
In what does not come as a surprise for most mobile marketing analysts, statistics are proving that the Apple iPhone and other similar and competing mobile devices are driving the innovations that are the foundation of the mobile marketing industry. Sources such as AdMob, a company which specializes in advertiser content being delivered to mobile platforms, are suggesting that the smart phones are the ones paving the way for new technologies in the advertising arena. Since the iPhone itself is such an incredibly strong brand, many other companies have found that establishing their own brand on the iPhone has lead to positive growth for their brand in a very short amount of time thanks to the way that iPhone users typically integrate their brand loyalties around all things iPhone, as a whole.
The mobile web has not been nearly as enticing to advertisers who are vastly preferential in their embrace of app related campaigns over mobile web campaigns due to the results that the apps audience have been proven to generate. At the Mobilex conference in Chicago recently, advertisers hooked up with one another to discuss and strategize over how to best utilize what these smart phones have to offer not only their customers, but their companies and have found that much is left to be done to innovate to better content. Since AdMob was bought by Google for three quarters of $1 billion, it is suspected that this is a growth industry on par with the very highest echelons of online advertising that is likely to flourish greatly in the coming years.