Experts have long linked the flag ship Apple mobile device, the iPhone, to the entertainment industry and found parallels extremely easy to draw between the device and the type of content that draws in mass audiences looking for entertainment related products. Thus, it comes as no surprise the the biggest awards show in the world, the Academy Awards, would be looking to leverage the device’s power to deliver an official Oscars app that will go hand in hand with the 82nd annual awards show that recognizes the writers, actors, directors and other film industry professionals associated with the Academy of Motion Picture Arts and Sciences. The awards show takes place in the Kodak Theater, located in Hollywood, California and is one of the biggest events of the year for TV audiences not only in the United States, but in many countries around the globe.
The app itself will allow users to peruse a variety of information such as a list of the Oscar Nominees for 2010, each organized by category. The app connects with Facebook and Twitter social media services to allow viewers to watch trailers for the films nominated at the awards show and they will also be able to share pictures with friends in their personal networks. The app is intended as an interactive way to get involved with the on screen action and through their social networks, users will be able to give their picks for the winners in each category as they unfold on live TV, the results will then be shared with the app audience to see how close they conform to reality.
In what does not come as a surprise for most mobile marketing analysts, statistics are proving that the Apple iPhone and other similar and competing mobile devices are driving the innovations that are the foundation of the mobile marketing industry. Sources such as AdMob, a company which specializes in advertiser content being delivered to mobile platforms, are suggesting that the smart phones are the ones paving the way for new technologies in the advertising arena. Since the iPhone itself is such an incredibly strong brand, many other companies have found that establishing their own brand on the iPhone has lead to positive growth for their brand in a very short amount of time thanks to the way that iPhone users typically integrate their brand loyalties around all things iPhone, as a whole.
The mobile web has not been nearly as enticing to advertisers who are vastly preferential in their embrace of app related campaigns over mobile web campaigns due to the results that the apps audience have been proven to generate. At the Mobilex conference in Chicago recently, advertisers hooked up with one another to discuss and strategize over how to best utilize what these smart phones have to offer not only their customers, but their companies and have found that much is left to be done to innovate to better content. Since AdMob was bought by Google for three quarters of $1 billion, it is suspected that this is a growth industry on par with the very highest echelons of online advertising that is likely to flourish greatly in the coming years.
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While the darling of Apple, the trend setting iPhone mobile device, has long been a true warrior in the fight for global market share of smart phones, it has always come up against strong competition from the Blackberry created by firm Research in Motion, a global market gorilla in terms of sales figures. The business magazine Forbes has expressed the prediction that the Blackberry may not long hold its slim margin of market domination on the world stage because despite its firm 3 percent hold of all mobile phone sales on the planet, the iPhone is edging in close behind with 2 percent that has been hard fought by the American company that brought the Mac computer to the world. Not only are the companies expected to do increasing amounts of business on the global stage in the coming year, it is expected that the iPhone’s market share will jump nearly six times its current level while the Blackberry will do just a bit less than triple its percentage.
The primary reason that the iPhone is expected to surpass the reigning leader in such a way and in relatively short period of time is due to not only the hardware of the device itself, but additional services offered by Apple which include iTunes and iPhone apps that make it far more appealing to the average consumer. This, in combination with other Apple products such as Macs and Apple TV, have gone a long way towards raising the standards in the consumer electronics industry towards a further life style angle that has become a core part of product marketing in modern times.