Processing Power and Storage Space on the iPhone 4
There are a lot of factors that pull consumers towards the iPhone 4 in terms of getting a smart phone, but Apple rarely wins over the critics based purely on the device’s looks or the ability that the company has to market their products. Instead, the harshest critics want to get a good look at the guts and muscle of the phone to decide whether or not it is a true competitor for the title of this generation’s top smart phone or whether it is just another marketing ploy by a company that could be losing its touch.
It turns out that things are looking great for those who take the time to look under the hood and see what the iPhone 4 is all about. The fact that it is harnessing the power of the same chip that runs in the ever popular Apple iPad, Apple’s A4 chip has certainly won some critics over. This is a chip that is called a system on a chip style chip and it is made of a PowerVR SGX 535 GPU that has been integrated with the standard Cortex A8 CPU so many reviewers fell in love with last year. While the iPad is known to have a top speed for this processor that clocks in at around 1 GHz, Apple is notorious for underclocking their iPhones in order to reduce the amount of heat the device creates and also to appeal to consumers with a longer lasting battery. However, one small detail that may stun many iPhone fans is the fact that this chip the iPhone 4 uses? It’s made by Samsung, the same company that competes with Apple in the smart phone market.
When it comes to storage space there is 512 MB of on board eDRAM in this version of the iPhone and a new format Micro-SIM allows up to 32 GB more of space.
For those who want to pick up an iPhone for at the best price check out Phones4U today.
Bookmarklet Offers to Improve iPhone Browsing Experience with Safari
Consumers have long wanted to be able to make more of their browsing experience on the iPhone outside of the App Store and its range of ways to interact with the web itself. For many, being able to browse standard websites is a must and those that go this way often find that there can be quite a lot of scrolling needed to be able to actually take in a full view of the pages they want to navigate. This makes for a troubled browsing experience that can waste a significant amount of time and energy when one of the web’s core principles is that it makes information both faster and easier to find. Those that were hoping for a boost to Safari can now take advantage of the Mobile Safari browser solution that comes from developer Vais Salikhov which acts as a bookmarklet that greatly increases the interface of the standard mobile browser that comes with iPhone.
Although not a marvel of technical prowess, users have been expressing a lot of gratitude to the developer for his contribution in making their web browsing much simpler with a minimum of effort. This is one way in which the Apple crowd has come to favor those who innovate. The app itself is available for download from the App Store for only 99 cents and offers all of the features that users have felt were missing in the current edition of Mobile Safari and greatly expanded its speed in finding text on pages by search. Since the app is a bookmarklet it does not actually need to be installed on the machine itself.
iPhone Gets Plants vs. Zombies Game
First seeing success on the other Apple flag ship, the Mac, Plants vs. Zombies is a strategy game that was released in 2009 and is now being ported to the iPhone. Since the game has done so well with computer audiences, it has been viewed as a natural fit for the mobile device and PopCap Games rushed its release to answer fan requests for a portable version of the tower defense style gaming experience. The premise of the game is extremely easy to grasp, with players taking on the role of a home owner that is attempting to defend themselves from a zombie attack that would be typical of the horror movie genre. The primary defense, as is evidenced in the title of the game itself, is plants – in specific terms, a garden of plants. These plants act as weapons against the zombies who are prone to eating human flesh but are unable to tolerate vegetable of any kind and therefore find exposure to garden vegetables entirely lethal.
Players are able to use a variety of different plants to find back against the incoming hordes of undead marauders, including squash, pea pods, mushrooms and other plants that would typically be consumed by human beings. The tone is light hearted and fun, what the developers intended was a strategy game that had a strong element of humor to keep players entertained as they progressed through the missions. Over time, players are able to utilize the weapons in their botanical arsenal and deal more damage to increasingly larger crowds of zombies, all while indulging in various puzzle and mini games designed to expand the playing experience.
iPhone App for Oscars Arrives
Experts have long linked the flag ship Apple mobile device, the iPhone, to the entertainment industry and found parallels extremely easy to draw between the device and the type of content that draws in mass audiences looking for entertainment related products. Thus, it comes as no surprise the the biggest awards show in the world, the Academy Awards, would be looking to leverage the device’s power to deliver an official Oscars app that will go hand in hand with the 82nd annual awards show that recognizes the writers, actors, directors and other film industry professionals associated with the Academy of Motion Picture Arts and Sciences. The awards show takes place in the Kodak Theater, located in Hollywood, California and is one of the biggest events of the year for TV audiences not only in the United States, but in many countries around the globe.
The app itself will allow users to peruse a variety of information such as a list of the Oscar Nominees for 2010, each organized by category. The app connects with Facebook and Twitter social media services to allow viewers to watch trailers for the films nominated at the awards show and they will also be able to share pictures with friends in their personal networks. The app is intended as an interactive way to get involved with the on screen action and through their social networks, users will be able to give their picks for the winners in each category as they unfold on live TV, the results will then be shared with the app audience to see how close they conform to reality.
Apps for iPhone and Competitors Dominating Mobile Marketing
In what does not come as a surprise for most mobile marketing analysts, statistics are proving that the Apple iPhone and other similar and competing mobile devices are driving the innovations that are the foundation of the mobile marketing industry. Sources such as AdMob, a company which specializes in advertiser content being delivered to mobile platforms, are suggesting that the smart phones are the ones paving the way for new technologies in the advertising arena. Since the iPhone itself is such an incredibly strong brand, many other companies have found that establishing their own brand on the iPhone has lead to positive growth for their brand in a very short amount of time thanks to the way that iPhone users typically integrate their brand loyalties around all things iPhone, as a whole.
The mobile web has not been nearly as enticing to advertisers who are vastly preferential in their embrace of app related campaigns over mobile web campaigns due to the results that the apps audience have been proven to generate. At the Mobilex conference in Chicago recently, advertisers hooked up with one another to discuss and strategize over how to best utilize what these smart phones have to offer not only their customers, but their companies and have found that much is left to be done to innovate to better content. Since AdMob was bought by Google for three quarters of $1 billion, it is suspected that this is a growth industry on par with the very highest echelons of online advertising that is likely to flourish greatly in the coming years.
iPhone Expected to One Up Blackberry in Sales Numbers
While the darling of Apple, the trend setting iPhone mobile device, has long been a true warrior in the fight for global market share of smart phones, it has always come up against strong competition from the Blackberry created by firm Research in Motion, a global market gorilla in terms of sales figures. The business magazine Forbes has expressed the prediction that the Blackberry may not long hold its slim margin of market domination on the world stage because despite its firm 3 percent hold of all mobile phone sales on the planet, the iPhone is edging in close behind with 2 percent that has been hard fought by the American company that brought the Mac computer to the world. Not only are the companies expected to do increasing amounts of business on the global stage in the coming year, it is expected that the iPhone’s market share will jump nearly six times its current level while the Blackberry will do just a bit less than triple its percentage.
The primary reason that the iPhone is expected to surpass the reigning leader in such a way and in relatively short period of time is due to not only the hardware of the device itself, but additional services offered by Apple which include iTunes and iPhone apps that make it far more appealing to the average consumer. This, in combination with other Apple products such as Macs and Apple TV, have gone a long way towards raising the standards in the consumer electronics industry towards a further life style angle that has become a core part of product marketing in modern times.
France Emerges as Most Successful Market for iPhone
The world stage is looking sweet for makers of mobile phones as the world continues to embrace what analysts have come to refer to as the smart phone revolution, lead largely by two major companies in the United States market: Apple with its iPhone and Research in Motion with its famous Blackberry. Both of these mobile devices are doing better on a global scale than in previous years, but there is no serious competition being given to the world leader in such devices, the Finnish company Nokia. With a slew of products coming to market at an ever increasing pace, the iPhone 4G may wreak some havoc in the US, but it is not expected to be quite as much of a world shaker in other countries where the innovations can take a bit longer to really grab hold with the native audiences.
Europe has proven to be the new frontier and many companies are battling it out to be in prime position for the emerging market, among them are Nokia, Sony, Ericsson and of course, the Sony-Ericsson joint venture along with LG Electronics and Samsung. Compared to these European power houses, Apple and Research in Motion are severely under recognized, but they are growing. To the shock of many experts, France has proven to be the place where the iPhone has performed the best in its ratings with a full 10% of the market choosing Apple’s smart phone over all others. This makes France the biggest market success for Apple in terms of market saturation per capita.
Creative iPhone App Pokes Fun at Tiger Woods Fiasco
Building upon the drama and calamity that befell hugely popular PGA golf star Tiger Woods after his affairs with numerous mistresses were uncovered recently, a new iPhone app attempts to capitalize on the controversy by offering a new way for those with less than straight forward intentions to be able to communicate with one another. The app, known as TigerText in homage to the golfer’s very public folly, is designed to allow users of the iPhone to send each other messages that are actually set to delete themselves within a specified amount of time set by the sender when they are first sent. The suspected reason for these is to make sure that no evidence of the messages are left behind for the sender to be framed with. The general concept is that if the messages expire so quickly they will not be able to be forwarded or get into the wrong hands to be used against the message writer in the future. While the concept is primarily in jest, it has already picked up a following that are interested in its possibilities for certain types of communications and was even featured in the prominent magazine Time, based in Tiger Woods’ home country.
Using the application, users will be able to send what amounts to an invite to the app that the receiver will be able to then install on their phone in order to read the self destructing message. In this way, it will function differently than a traditional text message with the message never actually being stored on the phone, but rather saved on the servers of Tiger Text.
Feature Mix Highlights of LG Pop and Apple iPhone
Many are familiar with what all the iPhone from Apple offers to consumers who want a feature rich smart phone that is going to give them all of the state of the art bells and whistles they have come to expect, but not all consumers are looking for top of the line nor do they want to be signed to an expensive contract with a provider they may not care for. This has led a lot of companies to try and aim their product at those users by giving a mix of features that is more targeted to their specific needs. This is where the LG Pop is considered by many critics to be an innovation in its own right. Not only is the smart phone itself smaller than its competitor with the big brand name, it is also stripped to the bare essentials that the greatest number of consumers are concerned with such as web surfing power and a built in camera that offers 3 mega pixels of graphics quality. This means that the LG Pop might just have quite a bit to do with the shift that analysts are predicting in the smart phone market as consumers begin to check out other options for themselves, such as pay as you go mobile broadband, that may give them a lower cost way to get into the smart phone world. This is one of the biggest things that many have been predicting on the horizon, a competitor that gets the features mix right and really goes the extra mile to provide a truly innovative product that has what users want without the extra they do not.
This new way of offering the smart phone innovation to consumers who might be on a tighter budget is set to create something of a sub market within the overall smart phone sector.
Can Samsung Offer iPhone Customers Reason to Switch?
A great many consumers have taken the Apple iPhone into their lives and thanks to the company’s strong desire to establish its devices as genuine life style products, the transition to global leader of the smart phone industry has been quite easy for them. It is definitely a case of the thunder being stolen from the competition, according to analysts, because with each new version of the iPhone that Apple releases, the bar is pushed ever higher. This has lead to great stress on the competitors who are already fighting an up hill battle for the top position in the market, or at least a second place position that makes a difference on a global scale. With international markets now opening to these types of phones it is only natural that the whole battle would grow increasingly more frenzied as more and more competitors try to make a move to get their product into the media spot light. With the Samsung Wave, the Korean based maker of smart phones and other electronic consumer products is making a big splash that is going to cause many to carefully consider what their next phone might be like and whether the iPhone is truly the only particular product that they would like to own.
As the market grows, it also divides and this is just as much to do with consumer interest as it is to do with the actual product itself. The iPhone enjoys incredible brand loyalty, but Samsung too has some serious clout with consumers world wide. This means when the two brands are squaring off there are bound to be a lot of decisions for consumers to make. The wave offers an impressive graphic display with total touch screen control, just like iPhone, so it is anyone’s guess who will win.